April 2018 domestic mobile phone market operation analysis report

本站 本站 2018-05-11 1464

First, the overall situation of domestic mobile phone market

Mobile phone shipments continued their downward trend。 In April 2018, the domestic mobile phone market shipped 3,425 units.1 万Ministry, down 16 year-on-year.7 per cent, down 11 per cent from March.2 percentage points;January - April 2018, StateInternal mobile phone market shipments 1.2.2 billion units, down 23 percent year-on-year.7%。



The proportion of 4G all-Netcom mobile phone shipments continues to grow。 In April 2018, 2G mobile phone shipments were 157.510, 000 units, down 28.7%; 4G 手机出货量 3267.60,000 units, down 15 percent year-on-year.8%,本In 4G mobile phones, the proportion of all Netcom mobile phones increased to 95.6%。 From January to April 2018, 2G mobile phones were shipped量 696.10,000 units, down 11.1%;3G mobile phone shipments 2.80,000 units, down 93 from a year earlier.2%;4G mobile phone shipments 1.1.5 billion units, down 24 percent year-on-year.2%, 4G mobile phones, all Netcom mobile phones accounted for 93.4%。

The number of new models on the market has decreased significantly。 In April 2018, 55 new models were listed, down from a year earlier53.8%,上市新机型中含 2G 手机 12 款、 4G 手机 43 款; 2018 年 1-4 月,上City new models 261, down 24.1% of the new models listed include 60 2G mobile phones and 3G mobile phones2 models, 199 4G mobile phones。 

Second, domestic market domestic and foreign brand composition

Domestic brand mobile phone shipments accounted for 90% of the share。 In April 2018, shipments of domestic brand mobile phones3164.10, 000 units, down 17.7%, accounting for 92% of domestic mobile phone shipments in the same period.4%; 上市新机Model 52, down 53 year-on-year.2%, accounting for 94 percent of the number of new models listed in the same period.5%。 2018From January to April, shipments of domestic brand mobile phones were 1.0.8 billion units, down 25 percent year on year.1%, accounting for domestic hands in the same periodMachine shipments of 88.4%; 上市新机型 242 款, 同比下降 25.3%, accounted for the same period of domestic mobile phoneThe number of new models in the city is 92.7%。

Third, the development of smart phones

Smartphone shipments dominate。In April 2018, 3,266 smartphones were shipped.7 万部,Down 15 per cent year-on-year.3%, accounting for 95% of domestic mobile phone shipments in the same period.4%, of which Android phones accounted for the proportion92.1%。 From January to April 2018, smartphone shipments were 1.1.5 billion units, down 24 percent year-on-year.0%, 占94 percent of domestic mobile phone shipments in the same period.2%, of which Android phones accounted for 86%.0%。

Most of the new models are Android phones。 In April 2018, the new smartphone model 43 was launchedA year-on-year decline of 53.3%, accounting for 78% of the total number of new mobile phone models in the same period.2%, which supports Android operation40 mobile phones for the system。 From January to April 2018, 201 new smartphone models were listed, down year-on-year27.7%, accounting for 77% of the number of new models in the same period.0%, including phones that support Android operating system 192款。